How to choose a web agency: 7 essential criteria
The 7 indispensable criteria for choosing the right web agency, questions to ask before signing, and red flags to avoid.
Why choosing the wrong agency is expensive
A poorly built website is not just a wasted investment — it actively harms your business. Every day visitors find a slow, outdated, or confusing site, you lose potential clients.
The 7 criteria for choosing a web agency
1. Portfolio with measurable results
Looking at "nice websites" is not enough. Look for agencies that show concrete results: +X% conversions, +Y% traffic, top 5 Google rankings. If they have no case studies with numbers, they don't have a results-oriented mindset.
2. Delivery times guaranteed in writing
Any agency can promise 2 weeks. Few put this promise in a contract with penalties. Always ask: "What happens if you deliver late?" If they don't have a clear answer, that's a red flag.
3. Modern technology stack
The site they build today needs to work for the next 3-5 years. Ask what technology they use. WordPress is still valid for many cases, but Next.js, React, and TypeScript guarantee superior performance and scalability.
4. SEO included, not sold as an extra
A website without SEO is like a store on a road with no access. Basic SEO (meta tags, sitemap, speed, mobile) must be included in the standard price, not a paid add-on.
5. Clear and transparent contract
Read the contract carefully. It must specify: what is included, what is not, delivery times, payment terms, source code ownership (must be yours), and withdrawal conditions.
6. Direct communication
Test communication before signing. How long do they take to respond? Do they respond clearly or with incomprehensible jargon? Pre-sale communication quality reflects the project quality.
7. Post-launch guarantee
Bugs happen. The question is: who fixes them and how quickly? Look for agencies that offer at least 30 days of free post-launch support.
The 5 questions to ask before signing
- Can I see 3 case studies with measurable results?
- What are the penalties if you deliver late?
- Will I own the source code?
- How does post-launch support work?
- Can I update the site myself afterward?
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